Estée Lauder is a leader in the global prestige beauty market, participating across skin care (49% of fiscal 2025 sales), makeup (29%), fragrance (17%), and hair care and others (5%)... Show more
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of prestige beauty products, operating across skin care, makeup, fragrance, and hair care. Its portfolio includes brands such as Estée Lauder, Clinique, La Mer, M·A·C, Jo Malone London, TOM FORD, Le Labo, and The Ordinary. Products are sold in roughly 150 countries through department stores, specialty retailers, e-commerce, and travel retail.
Investors follow the stock closely because of its exposure to the prestige beauty cycle, its heavy reliance on China and travel retail, and its ongoing turnaround efforts. Skin care is the company's largest category, and Mainland China represents a meaningful portion of net sales, making the region a central swing factor for the business.
Over the last 30 days, Estée Lauder shares advanced approximately 10.2%, moving from a close near $96 in late September to just above $106 by mid-October. The move was uneven early in the period, with the stock dipping into the low $90s in early October before rallying sharply in the second half of the month.
The recent advance extends a stronger multi-month trend. Over the last quarter, the stock has climbed from roughly $82 to above $106, a gain of about 29%. This reflects a broader re-rating as the company has reported improving results and raised its forward guidance, signaling that its turnaround is gaining traction with investors.
The most recent leg higher was powered primarily by renewed sell-side confidence. In October, several analysts raised their price targets on the stock. Jefferies lifted its target from $100 to $120 while maintaining a Hold rating, Morgan Stanley raised its target to $112 from $102, and Goldman Sachs reiterated a Buy rating with a $116 target. Most notably, JPMorgan raised its target to $115 from $112, kept an Overweight rating, and added Estée Lauder to its "Catalyst Watch – Positive" list.
That optimism centers on the company's upcoming fiscal 2027 first-quarter results, scheduled for November 2, 2026. Analysts expect the report to potentially beat estimates and include an upward revision to guidance. A planned China analyst day following earnings is also being viewed as a catalyst, as the company aims to reassure investors about its path to accelerate sales and expand operating margins in its most important growth market.
The roughly 29% gain over the past quarter reflects more than short-term analyst activity. The company's restructuring program, known as "Beauty Reimagined," has driven meaningful progress on costs and profitability, with the company expanding its workforce reductions and raising its operating-margin outlook. In its most recent quarterly update, Estée Lauder reported revenue of about $3.6 billion and narrowed its net loss versus the prior-year period.
Management has also provided a preliminary fiscal 2027 view calling for organic sales growth of 3% to 5% and an operating margin of 12.5% to 13%, well above recent levels. Improving momentum in Mainland China, where the company has posted double-digit retail sales growth and share gains, has reinforced the turnaround narrative and supported the stock's multi-month re-rating.
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The most important near-term catalyst is the company's fiscal 2027 first-quarter earnings release on November 2, 2026, along with any updates to full-year guidance. The accompanying China analyst day will be closely watched for details on sales acceleration and margin expansion plans in the region.
Beyond earnings, investors should monitor the pace of recovery in travel retail, tariff impacts, and consumer demand trends across China, the Americas, and Western markets. Execution of the "Beauty Reimagined" restructuring, including its cost-savings trajectory and any additional charges, will also influence the stock's path. Competitive pressure in prestige beauty and broader macroeconomic and geopolitical conditions remain key risk factors to watch.
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The 10-day moving average for EL crossed bullishly above the 50-day moving average on October 14, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
The Momentum Indicator moved above the 0 level on October 09, 2026. You may want to consider a long position or call options on EL as a result. In 51 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 64%.
The Moving Average Convergence Divergence (MACD) for EL just turned positive on October 09, 2026. Looking at past instances where EL's MACD turned positive, the stock continued to rise in 33 of 49 cases over the following month. The odds of a continued upward trend are 67%.
EL moved above its 50-day moving average on October 09, 2026 date and that indicates a change from a downward trend to an upward trend.
The 50-day moving average for EL moved above the 200-day moving average on September 23, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +1.02% 3-day Advance, the price is estimated to grow further. Considering data from situations where EL advanced for three days, in 182 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 65%.
The 10-day RSI Indicator for EL moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 20 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 67%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
EL broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for EL entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Price Growth Rating for this company is 7 (best 1 - 100 worst), indicating outstanding price growth. EL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 17 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 83 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 99 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (10.300) is normal, around the industry mean (21.089). EL's P/E Ratio (216.700) is considerably higher than the industry average of (17.390). Projected Growth (PEG Ratio) (2.121) is also within normal values, averaging (1.518). Dividend Yield (0.013) settles around the average of (0.034) among similar stocks. P/S Ratio (2.317) is also within normal values, averaging (1.931).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. EL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a company which offers skin care, makeup, fragrance and hair care products
Industry HouseholdPersonalCare